Construct

Construct details. (MORE INFO)

Construct: Perceived Ease of Purchasing



Note 1: Following are presented the definitions found for the construct in the used references, together with the theory/model.
Note 2: The same construct can be present in more than one theory/model.
Note 3: If the construct was not proposed in the original theory/model, it is identified as "Additional to theory/model".



Definition: The extent to which a consumer believes that purchasing products from a Web vendor would be free of effort.

Theory/model: Additional to TPB
Reference: (Pavlou & Fygenson, 2006)



Note 1: This list contains all the indicators (measuring variables) as defined by the authors when proposing/using/applying a theory/model in a context. It also includes the scales used to measure the variables.
Note 2: Some of the indicators are context-dependent.
Note 3: The same construct can be present in more than one theory/model.



IndicatorScaleContextTheory/ModelReference(s)
Purchasing this product from this website would be easy.Scale 1 to 7, Extremely Unlikely to Likelye-CommerceTPB(Pavlou & Fygenson, 2006)

For me, purchasing products easily from a Web vendor is.Scale 1 to 7, Not at All to Extremely importante-CommerceTPB(Pavlou & Fygenson, 2006)

Learning how to purchase this product from this Web vendor would be easy.Scale 1 to 7, Strongly Disagree to Agreee-CommerceTPB(Pavlou & Fygenson, 2006)

For me, learning how to purchase products easily from a Web vendor is.Scale 1 to 7, Not at All to Extremely importante-CommerceTPB(Pavlou & Fygenson, 2006)